SaaS Model ROI Comparison

Compare the potential Return on Investment (ROI) of a Free Trial model versus a Freemium model for your SaaS business. Make data-driven decisions about your customer acquisition strategy.

Monthly Website Traffic

Sign-up Rate (% of Traffic)

Trial Conversion Rate (% of Signups)

Freemium Conversion Rate (% of Signups)

Customer Lifetime Value (LTV) ($

Support Cost Per Signup ($

Projected ROI (Free Trial)

$45,000.00

Projected ROI (Freemium)

$7,500.00

Free Trial Model is projected to be more profitable.

Free Trial vs. Freemium: Which is Right for Your SaaS?

Choosing between a free trial and a freemium model is a critical decision for any Software as a Service (SaaS) business. Each model has distinct advantages and disadvantages that impact customer acquisition, retention, and ultimately, profitability.

Model Definitions:

Free Trial: Users get full access to the product for a limited time (e.g., 7, 14, or 30 days). After the trial, they must pay to continue using the service.
Freemium: Users get access to a basic version of the product for free, indefinitely. They must pay to unlock premium features, increased usage limits, or advanced support.

Key Metrics in this Calculator:

Monthly Website Traffic: The number of unique visitors to your site each month.
Sign-up Rate: The percentage of traffic that converts into registered users (trial or freemium).
Conversion Rates: The percentage of free trial users or freemium users who convert into paying customers.
Customer Lifetime Value (LTV): The total revenue a business can reasonably expect from a single customer account over their relationship with the business.
Support Cost Per Signup: The average cost incurred to support each user who signs up, regardless of whether they convert to a paying customer.

This calculator helps you project the potential ROI for each model by considering these key variables. It highlights that while freemium might attract more users, a free trial could lead to higher-quality leads and better conversion rates, depending on your product and target market.

Important Considerations

This tool provides a simplified financial projection. Real-world ROI can be influenced by many other factors, including churn rate, customer acquisition cost (CAC), product-led growth strategies, and market competition. Use this as a guide, not a definitive forecast.